Speedway Motorsports used a turn-key solution to establish the collaboration for EchoPark Automotive with Michael Waltrip as the influencer of the sweepstakes campaign. Michael Waltrip helped create the story and build increased audience visibility through social, radio, website, and television to help education consumers about EchoPark Automotive.
Waltrip was able to drive consumer data capture through creating history again for Speedway Motorsports with the highest sweepstakes data entries of 20,900. This was a +596% increase in contest entries setting a new benchmark for Speedway Motorsports.
Speedway Motorsports created, produced, and managed the implementation of all creative content around the Grand Prix VIP sweepstakes campaign. Additionally, Speedway Motorsports sourced and paid for the Toyota Tundra give-away prize which was a huge value add as a turn-key solution to the campaign.
Additionally, Michael Waltrip also helped with EchoPark Automotive's second campaign helping drive consumer data around the sweepstakes with a “Vin to Win” campaign. The goal of this campaign was to acquire consumer VIN data around COTA and drive attendees and new customers to the EchoPark Automotive fan engagement activations.
Speedway Motorsports created, produced, and managed the implementation of all creative content around the sweepstakes and Vin to Win campaign.
