On behalf of our entire team at Speedway Motorsports, I want to thank you for your support and partnership surrounding the EchoPark Automotive Grand Prix race weekend in Austin, Texas. Together we created an event that was attended by fans from all 50 states and 13 foreign countries garnering worldwide attention for NASCAR at the Circuit of The Americas.
As the entitlement partner of the 2022 EchoPark Automotive Grand Prix, EchoPark Automotive received a total of $25,374,119.46 in media value. The exposure reach and value from on-site, digital, and broadcast influence is significant and a result of our comprehensive marketing strategy to provide EchoPark Automotive a national sport-marketing platform.
It's difficult to accurately portray everything that went into creating such an impactful weekend, but the following pages are our effort to encapsulate those experiences. We hope it tells the story to those who may not have been able to join us in Austin for such a historical sports spectacle.
Our team is already envisioning an even more innovative and exhilarating event in 2023, as we look to cultivate new traditions around the EchoPark Automotive Grand Prix. We look forward to experiencing it with you!
With Gratitude,
Marcus Smith
President and CEO
Speedway Motorsports