@NASCARATCOTA #ECHOPARKGP #NASCARATCOTA

• +119% increase in social impressions
• +110% increase in social interactions
• +1510 increase in social video views
• 1.9 million branded video views
• 707 total posts

Social Media Platforms

• +119% increase in social impressions
• +110% increase in social interactions
• +1510 increase in social video views
• Analytics: Date Range: March 22^nd – March 29^th 2022
  • Total Branded Posts: 707
  • Branded Impressions: 14.7m
  • Branded Interactions: 339.53k
  • Branded Video Views: 1.9m
  • EchoPark Automotive Ad Value: $56,714
  • Source: Hookit
• Big Social Media Wins:
  • Post: Hauler Parade with @EchoPark tag
    • 247.6k reach, 17.6k engagements (FB)
    • 52.1k reach, 1.3k engagements (Twitter)
  • Post: EchoPark Winner Graphic with logo
    • 27.4k reach, 1.1k engagements (FB)
    • 9.2k reach, 283 engagements (Twitter)
    • 3.1k reach, 648 engagements (IG)

• +441% increase in exposure reached by email at 1.9MM
• Email Opens were up 20.25% over 2021 impressions
• Analytics:
  • 8 emails total (4 bonus emails included)
  • Audience: 1,964,380
  • Opens: 422,447
  • Open Rate: 22%
  • Total Clicks: 41,465
  • Source: Fan 360

• Digital Advertisements (banner and rotating banner) on nascaratcota.com – Date Range: February 7 – March 28, 2022
  • Impressions: 237,209
  • Impressions: 134,948
  • Source: Google Analytics
• Analytics: nascaratcota.com - Date Range: January 1 – March 28^th 2022
  • Users: 226,057
  • New Users: 222,645
  • Sessions: 340,835
  • Pageviews: 792,653
  • Source: Google Analytics

Analytics: App Impressions: 149,000