Throughout the Circuit of the Americas track, EchoPark Automotive received signage from the assets: Start Finish Gantry Signage, Front Apron Logo Integration, Pit Wall Facing Signage, Frontstretch Wall Signage, Pit Wall Signage, Turn 1 Gantry Signage, Turn 16 Pedestrian Bridge, Twenty A-Frames/Track Wall Signs, Two Catch Fence Mini Gantry Signs, Ten Light Pole Banners, Two Concourse Signs, Main Entrance Grand Marquee Static Sign, Fairmont Club Scrim, 50% Digital Scoring Pylon Sign, Turn 18-19 Grass, Victory Lane Backdrop, Victory Lane Fencing, Pre-Race Stage, Media Center Backdrop, and COTA Pace Car with sponsored event logo.

Total Signage Exposure Value: $5,087,612
+19.89% increase in signage exposure value YoY
Source: Nielsen

Bonus Asset Values were added to the COTA track with pit row branding, Sonic Bridge, Sonic A-Frames, EchoPark Automotive Bridge, and Charlotte Motor Speedway, Las Vegas Motor Speedway, and Atlanta Motor Speedway onsite track signage.