Through the process of our EchoPark Automotive and Speedway Motorsports collaboration, we were able to implement an influential marketing strategy. We had excellent responses from consumers and the increased brand awareness from our traditional to digital marketing strategies was significant.

With a turn-key media broadcast management system provided by Speedway Motorsports, Speedway was able to manage the media buy collaboration with Fox Sports providing EchoPark Automotive both local Fox, FS1 and Fox broadcast visibility with multiple different segments plus on air graphics, and intentional branding mention highlights.

+1506.3% increase in Total Broadcast and Media Value
+1566% increase in Total Media Value (Big Fox vs. FS1)

  • Audience Insights Coverage:
    • Media Impressions: 1,707,877,881
    • Media Value: $25,374,119.46
    • Source: NASCAR Press
  • Broadcast Viewership:
    • +57% increase in ratings YoY
    • Peaked with 4.9 million viewers tuned in
    • #2 Sport that week behind NCAA Men’s March Madness Basketball
    • Source: NASCAR and Neilson Company
  • Public Relations:
    • Top Sentiment for race weekend: Positive
    • California and Texas had the most mentions
    • Total Reach: 4.1B
      • UVPM (online): 2.8B
      • Reach: 1.3B
    • Publicity Value: $1.8m
    • Top Media Type Coverage:
      • Online, consumer 49.9%
      • Microblogs: 22.8%
    • Top Outlet:
      • MSN Sports
      • Publicity Value: $401,566.31
      • Reach: 1,745,940,482
      • Total Clips: 26
    • Top 51 articles had a reach of over 67.1m for NASCAR at COTA
    • Source: Cision