+1506%
increase in total broadcast and media value
+57%
increase in ratings YoY
+119%
increase in social impressions
+441%
increase in exposure reached by email
+596%
increase in contest entries
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On behalf of our entire team here at Speedway Motorsports, we want to thank you for your support and partnership in helping with the EchoPark Automotive Grand Prix race weekend in Austin, Texas.
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Check out all the pre-race and race day engagement during the COTA weekend.
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Echo Park fan zone makes history with brand activation for the second year in a row.
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An overview of the expansive signage and event branding from EchoPark Automotive.
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A review of all advertising, broadcast and media event branded exposure.
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Dive into the expansive digital coverage from the EchoPark Automotive Texas Grand Prix.
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See how fans and spectators were able to engage in branded merchandise and souvenirs.
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Performance Racing Network was driving our radio broadcasting exposure in the fast lane.
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Commercial, digital, and social media video content.
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The history making VIP sweepstakes hosted by Michael Waltrip with a Toyota Tundra giveaway.